Ticked "Publish it right away" but my site address does not work

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What you are seeing

I ticked "Publish it right away" but my site address does not work.

#Why it happens

That checkbox only starts a deploy, which builds a staging preview. Its help text ("the address above goes live in a few minutes") is misleading, production is only written by Promote.

#What to do

Open the site → Overview → Deployment → Staging row → Promote, and confirm.

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