Onboarding guide

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#👋 Hi, @unknown!

Welcome to BrightMarket Analytics. We're glad you're here!

I've put together this onboarding plan to help you get up to speed in your new role as a Senior Product Analyst on the Growth Insights team. Feel free to reach out if you have any questions 🙂

- Olivia Bennett, Analytics Manager

BrightMarket Analytics

Customer intelligence for growing retail teams.

Welcome hub

Use these quick links during your first few weeks to find essential onboarding information, benefits guidance, and support channels.

#🧭 Guiding thoughts

Your first 90 days are about learning the business, building trusted relationships, and gradually taking ownership of analysis that helps the Growth team make better decisions.

  • Take time to learn. In your first 30 days, focus on understanding our customers, data model, product metrics, and decision-making rhythms before jumping into major recommendations.

  • Invest in relationships. By day 60, you should have regular connections with Product, Marketing, Sales, Customer Success, and Data Engineering partners.

  • Don't be afraid to ask. No one expects you to know how BrightMarket Analytics works right away. Ask questions early, document what you learn, and share improvements for the next new starter.

  • Show your thinking. When you present analysis, include assumptions, data quality notes, and the decision your work is intended to support.

#🤝 Meet your team

Who

What they can help with

Olivia Bennett — Analytics Manager

Your role expectations, 30/60/90-day priorities, team rituals, stakeholder management, and coaching on analysis approach.

Priya Shah — Senior Product Manager

Growth roadmap, activation experiments, product discovery, success metrics, and how analytics feeds product decisions.

Tom Bennett — Data Engineering Lead

Warehouse structure, dbt models, event tracking, dashboard reliability, and how to request new data sources.

Amelia Clarke — Customer Success Lead

Common customer questions, renewal risks, account health signals, and qualitative feedback from retail customers.

#🌱 Your first week

This first-week plan balances company onboarding, product learning, technical setup, and introductions with the people you'll work with most often.

Monday

Tuesday

Wednesday

Thursday

Friday

  • Attend new starter orientation at 09:30
  • Set up laptop, SSO, email, calendar, and password manager
  • Meet Olivia for your onboarding kickoff
  • Read the company strategy overview
  • Review Growth Insights team charter
  • Join team stand-up and introduce yourself
  • Complete data privacy and security training
  • Walk through the product demo environment
  • Meet Tom for warehouse and BI tooling overview
  • Review current activation dashboard
  • Shadow Priya's weekly product review
  • List first questions about metric definitions
  • Share a short intro post with the team
  • Book recurring 1:1s with key partners
  • Agree next week's focus with Olivia

Orientation schedule

Company strategy

Security training

Activation dashboard

First-week check-in notes

#🌟 90-day milestones

These milestones will help you and Olivia track progress in your first few 1:1s and make sure you're building confidence, context, and impact at a sustainable pace.

Outcome

Steps

By day 30, I understand BrightMarket's product, customers, and core growth metrics.

  • Complete onboarding, security, and product training
  • Meet at least eight core stakeholders
  • Document definitions for activation, conversion, retention, and expansion metrics

By day 60, I can independently deliver trusted analysis for Growth team decisions.

  • Own one weekly dashboard quality review
  • Analyse the July onboarding experiment and present recommendations
  • Create a reusable query pack for activation funnel analysis

By day 90, I am driving measurable improvements in how the team uses data.

  • Lead a metrics review with Product and Marketing
  • Publish a self-serve dashboard guide for non-technical users
  • Agree next-quarter analytics priorities with Olivia and Priya

#💖 Helpful resources

Here are practical resources to make your first few weeks smoother, from working norms to product context and useful social channels.