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The wizard names it, scopes it, themes it, protects it and creates it. The web address and the space order are the two decisions worth slowing down for.

Create a site wizard on step 1 of 5, with Marketing Site as the name and marketing site chosen as the web address
The five steps run across the top. The web address on step 1 is the choice to get right first time.

#In this section

Your first siteThe five-step wizard, what each step decides, and what happens when you press Create.Migrate to Capable Sites

Five steps. The address is the one you cannot undo.