Set up your brand

The single highest-value thing an administrator can do here is set the brand guidelines once. Every macro's colour control then starts from your colours rather than ours.

It is also the cheapest way to stop pages looking like six people built them, because it works by default rather than by instruction.


#What to set

Setting

What it controls

Brand colours

The five colour roles every macro's colour control offers

Corners

How rounded macro corners are, everywhere

Shadow

The default shadow depth

Spacing

Default padding inside macros

Alignment

The default alignment

Allow colour picker

Whether authors can pick freeform colours or only your brand roles


#The five colour roles

Colours are chosen by role rather than by value, which is what lets one choice work across macros that look nothing alike.

The Brand guidelines settings screen showing a theme called Capable with background, text on background, surface, text and accent colours and their hex codes, plus styling defaults for corners, shadow
Each theme names all five, and can also carry styling defaults that macros fall back to while they are left on Auto.
  • Background the surface a macro sits on.

  • Text on background what must stay readable against it.

  • Surface a raised area inside a macro, such as a card.

  • Text what must stay readable on that surface.

  • Accent the emphasis colour: buttons, progress fills, highlights.


#Then add presets

Once the brand is right, save macro presets for the configurations your teams use repeatedly. Ten per macro, across twenty supported macros, authored through the real macro form.


#A few things worth knowing

A panel headed generate a macro with a prompt box, two rows of colour swatches labelled Capable and Atlassian, and six example prompts.
Saved themes are offered as colour choices when a macro is drafted by AI, so generated content matches everything else.
  • Brand guidelines are per theme, so check both light and dark before you call it done.

  • Changing the brand later updates macros that use brand roles, and leaves freeform colours alone.

  • This is site-wide and needs a Confluence administrator.



Twenty minutes. Every page benefits.