You entered a Universal Analytics (UA-) ID and nothing is tracked

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What you are seeing

You entered a Universal Analytics (UA-) ID and nothing is tracked.

#Why it happens

The "Use UA tag instead" checkbox only changes the hints and validation on the ID field. Universal Analytics is not supported by any part of the app, and Google stopped processing UA data in 2023.

#What to do

Create a GA4 property in Google Analytics and use its G- measurement ID.

#Settings involved

Setting

Where

What it does

Connect Google Analytics / Disconnect

Settings > Apps > Google Analytics > Connect Google

Starts a Google sign-in popup. The connection is site-level: one admin connects once and the whole Confluence site uses it. Disconnect revokes access at Google and deletes the stored tokens.

GA4 property

Settings > Apps > Google Analytics > Connect Google

Which GA4 property the in-Confluence reports read from. Also scopes the data stream, API secret and custom dimension controls.

Data stream

Settings > Apps > Google Analytics > View tracking

Picking a web data stream fills in the Measurement ID for you.

#Limits that apply here

Limit

Value

What happens

Measurement ID format

-

Universal Analytics IDs are accepted by the settings field but collect nothing anywhere.

GA4 data latency

-

New events and newly created custom dimensions take up to 48 hours to appear in Google Analytics. This is Google's behaviour, not the app's.

#A few things that catch people out

  • Universal Analytics is effectively dead in this app even though the setting exists. Every collection path requires a G- ID.

Found it? Good.