No page views appear in Google Analytics at all, even hours after setup

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What you are seeing

No page views appear in Google Analytics at all, even hours after setup.

#Why it happens

The most common cause is a Measurement ID that is not a GA4 ID. Anything not starting with G- switches off every collection path silently. The next most common causes are that you saved less than 10 minutes ago, or the site is unlicensed.

#What to do

Check the Measurement ID starts with G-. Wait at least 10 minutes and reload the page as a reader would. If you are within 48 hours of first setup, GA4 itself may not be showing the data yet. Confirm the app is licensed. To see exactly what the tracker is doing, set the browser storage key capable-ga-debug to 1 in a reader's browser and reload: the console logs under [capable-ga-tracker].

#Settings involved

Setting

Where

What it does

Connect Google Analytics / Disconnect

Settings > Apps > Google Analytics > Connect Google

Starts a Google sign-in popup. The connection is site-level: one admin connects once and the whole Confluence site uses it. Disconnect revokes access at Google and deletes the stored tokens.

GA4 property

Settings > Apps > Google Analytics > Connect Google

Which GA4 property the in-Confluence reports read from. Also scopes the data stream, API secret and custom dimension controls.

Data stream

Settings > Apps > Google Analytics > View tracking

Picking a web data stream fills in the Measurement ID for you.

#Limits that apply here

Limit

Value

What happens

GA4 data latency

-

New events and newly created custom dimensions take up to 48 hours to appear in Google Analytics. This is Google's behaviour, not the app's.

Google connection scope

-

The Google connection is site-level, not per-user. One admin connects and everyone uses it.

Found it? Good.