Nothing is collected anywhere after a licence lapse

What you are seeing

Nothing is collected anywhere after a licence lapse.


#Why it happens

Licence enforcement is active in production. An unlicensed site gets no measurement ID back in readers' browsers, server-side events are skipped, and published-site snippets stop too.


#What to do

Restore the app licence in the Atlassian admin. Collection resumes on its own, subject to the usual caching delay.


#Settings involved

Setting

Where

What it does

Measurement ID

Settings > Apps > Google Analytics > View tracking

The GA4 tag ID (G-XXXXXXXXXX). This is the single required setting: nothing is collected anywhere until it is set.

Custom dimensions (GA4) - Sync / Refresh

Settings > Apps > Google Analytics > Enhanced tracking

Creates the app's 14 custom dimensions in your GA4 property. Five are required (space key, hashed account id, content id, content type, content version) and back the core reports; nine are optional and each unlocks a rep

Cookie consent popup

Capable Sites > the site > Settings > Integrations

Shows a cookie banner on the published site and blocks all analytics scripts until the visitor clicks Accept.


#Limits that apply here

Limit

Value

What happens

Measurement ID format

-

Universal Analytics IDs are accepted by the settings field but collect nothing anywhere.



Found it? Good.