# Nothing is collected anywhere after a licence lapse

**What you are seeing**

Nothing is collected anywhere after a licence lapse.

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## Why it happens

Licence enforcement is active in production. An unlicensed site gets no measurement ID back in readers' browsers, server-side events are skipped, and published-site snippets stop too.

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## What to do

Restore the app licence in the Atlassian admin. Collection resumes on its own, subject to the usual caching delay.

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## Settings involved

| **Setting**                              | **Where**                                              | **What it does**                                                                                                                                                                                                             |
| ---------------------------------------- | ------------------------------------------------------ | ---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- |
| Measurement ID                           | Settings > Apps > Google Analytics > View tracking     | The GA4 tag ID (G-XXXXXXXXXX). This is the single required setting: nothing is collected anywhere until it is set.                                                                                                           |
| Custom dimensions (GA4) - Sync / Refresh | Settings > Apps > Google Analytics > Enhanced tracking | Creates the app's 14 custom dimensions in your GA4 property. Five are required (space key, hashed account id, content id, content type, content version) and back the core reports; nine are optional and each unlocks a rep |
| Cookie consent popup                     | Capable Sites > the site > Settings > Integrations     | Shows a cookie banner on the published site and blocks all analytics scripts until the visitor clicks Accept.                                                                                                                |

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## Limits that apply here

| **Limit**             | **Value** | **What happens**                                                                         |
| --------------------- | --------- | ---------------------------------------------------------------------------------------- |
| Measurement ID format | \-        | Universal Analytics IDs are accepted by the settings field but collect nothing anywhere. |

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## Related

[User gets a permission error opening the reports or the macro shows nothing for themAllowed groups is set and they are not a member, and they are not a Confluence admin.](https://help.gocapable.com/google-analytics/user-gets-a-permission-error-opening-the-reports-or-the-macro-shows-nothing-for-them.html)

[Permissions and accessThe rest of this family.](https://help.gocapable.com/google-analytics/permissions-and-access.html)

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