Marketing & Product Content
Your marketing and product content is deadline-driven, cross-functional, and highly visible. Whether it’s blog posts, product updates, changelogs, or web copy, this content needs review.
From campaign copy to release notes—get it right, then get it live
Capable Publishing makes Confluence a safe, powerful place to create, approve, and publish marketing and product content—with visuals, brand consistency, and built-in workflows—so your message hits the mark, every time.
✍️ Draft, Design, and Approve with Confidence
Capable doesn’t just support text—it integrates directly with Capable Diagrams and Capable Images, so you can create branded visuals, annotated screenshots, and diagrams right inside your draft space.
Create and reuse consistent, approved diagrams for product flows, architecture, or feature guides
Embed on-brand images across pages without breaking style guidelines
Keep marketing and product visuals aligned with your messaging
Example: Your PM includes a roadmap graphic built in Capable Diagrams. It’s embedded directly in the draft page and goes through the same approval process as the text content.
🎨 Align with Brand Guidelines and Style
Brand voice and visual consistency matter—especially when you’re publishing externally. Capable helps you:
Maintain a library of reusable, branded components (images, macros, icons)
Ensure that every published page reflects your tone, colors, and messaging standards
Review pages holistically—including layout, visuals, and copy—before they go live
Example: Your product marketing team drafts release notes with standardized headings, branded callout boxes, and iconography—all reused from your internal image library.
📋 Approvals That Fit Your Launch Cadence
Before anything goes public, it needs a green light. Capable makes that part easy.
Approvals via Slack or email
Expiration dates keep things moving on a deadline
Approval thresholds ensure important voices are heard
Version control and visual diffs show what changed between rounds
Whether you're working with PMs, legal, brand, or execs, Capable keeps the review process smooth.
🌍 Publish to the Right Channels
After publishing, you can push your content to the channels your audience uses:
Confluence Users without access to the drafts
Jira Service Management Portals — surface internal or external updates
Confluence Anonymous Access — fast, no-frills public visibility
Scroll Sites — turn your content into a branded, customer-facing help site
Refined Sites — perfect for product pages or microsites
Find out more about publishing
🔄 Keep Product Docs and Release Notes Updated
Product evolves quickly. Capable helps you keep documentation current:
If the draft version changes, Capable flags the published version as outdated
You can re-review and re-publish with a few clicks
Versioning ensures your customers and internal teams always see the most accurate information
🚀 Real-World Example
Scenario: You’re launching a new feature with a marketing campaign and a product update.
Your team drafts a campaign announcement, product docs, and release notes in “Marketing + Product Drafts”
Pages include branded banners, diagrams from Capable Diagrams, and callout styles reused from your design library
Approvals are triggered to the PM, brand lead, and legal
Once approved, Capable publishes the docs to Scroll Viewport and a changelog space in Jira Service Management—right on schedule
If the feature scope changes, the draft is updated, and the system auto-flags the published version for review
Your message stays polished, consistent, and on-brand—no fire drills required.
✅ Summary
Draft privately with branded components, diagrams, and images
Align with your team’s voice, tone, and launch schedules
Automate approvals and publishing
Push to public-facing or internal portals
Keep release notes and product content clean and current
With Capable, your marketing and product teams don’t just create content—they deliver it with confidence, coordination, and brand clarity.