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Marketing & Product Content

Your marketing and product content is deadline-driven, cross-functional, and highly visible. Whether it’s blog posts, product updates, changelogs, or web copy, this content needs review.

From campaign copy to release notes—get it right, then get it live

Capable Publishing makes Confluence a safe, powerful place to create, approve, and publish marketing and product content—with visuals, brand consistency, and built-in workflows—so your message hits the mark, every time.

✍️ Draft, Design, and Approve with Confidence

Capable doesn’t just support text—it integrates directly with Capable Diagrams and Capable Images, so you can create branded visuals, annotated screenshots, and diagrams right inside your draft space.

  • Create and reuse consistent, approved diagrams for product flows, architecture, or feature guides

  • Embed on-brand images across pages without breaking style guidelines

  • Keep marketing and product visuals aligned with your messaging

Example: Your PM includes a roadmap graphic built in Capable Diagrams. It’s embedded directly in the draft page and goes through the same approval process as the text content.

🎨 Align with Brand Guidelines and Style

Brand voice and visual consistency matter—especially when you’re publishing externally. Capable helps you:

  • Maintain a library of reusable, branded components (images, macros, icons)

  • Ensure that every published page reflects your tone, colors, and messaging standards

  • Review pages holistically—including layout, visuals, and copy—before they go live

Example: Your product marketing team drafts release notes with standardized headings, branded callout boxes, and iconography—all reused from your internal image library.

📋 Approvals That Fit Your Launch Cadence

Before anything goes public, it needs a green light. Capable makes that part easy.

  • Approvals via Slack or email

  • Expiration dates keep things moving on a deadline

  • Approval thresholds ensure important voices are heard

  • Version control and visual diffs show what changed between rounds

Whether you're working with PMs, legal, brand, or execs, Capable keeps the review process smooth.

🌍 Publish to the Right Channels

After publishing, you can push your content to the channels your audience uses:

  • Confluence Users without access to the drafts

  • Jira Service Management Portals — surface internal or external updates

  • Confluence Anonymous Access — fast, no-frills public visibility

  • Scroll Sites — turn your content into a branded, customer-facing help site

  • Refined Sites — perfect for product pages or microsites

Find out more about publishing

🔄 Keep Product Docs and Release Notes Updated

Product evolves quickly. Capable helps you keep documentation current:

  • If the draft version changes, Capable flags the published version as outdated

  • You can re-review and re-publish with a few clicks

  • Versioning ensures your customers and internal teams always see the most accurate information

🚀 Real-World Example

Scenario: You’re launching a new feature with a marketing campaign and a product update.

  1. Your team drafts a campaign announcement, product docs, and release notes in “Marketing + Product Drafts”

  2. Pages include branded banners, diagrams from Capable Diagrams, and callout styles reused from your design library

  3. Approvals are triggered to the PM, brand lead, and legal

  4. Once approved, Capable publishes the docs to Scroll Viewport and a changelog space in Jira Service Management—right on schedule

  5. If the feature scope changes, the draft is updated, and the system auto-flags the published version for review

Your message stays polished, consistent, and on-brand—no fire drills required.

✅ Summary

  • Draft privately with branded components, diagrams, and images

  • Align with your team’s voice, tone, and launch schedules

  • Automate approvals and publishing

  • Push to public-facing or internal portals

  • Keep release notes and product content clean and current

With Capable, your marketing and product teams don’t just create content—they deliver it with confidence, coordination, and brand clarity.

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