# SEO and metadata

A published site is meant to be found. It builds sitemaps, sets per-page metadata, and ships files that let AI tools read it properly.

Most of it is automatic. The parts you control are per page.

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## Per page

![Sites panel showing the Pages list for a site, with a side panel for the page Progress bar macro containing Title, Description, Slug and Upload cover image fields.](https://help.gocapable.com/images/a5eb7a61-c50b-4845-aa8b-4175f465482f.webp)

Each page carries its own title, description, slug and cover image, edited beside the page list without opening the page.

![The Pages list with one page selected and a side panel offering SEO title, description, slug and cover image fields.](https://help.gocapable.com/images/eb031c0c-ea6c-48cd-bf2a-e237ef806626.webp)

Title, description, slug and cover image are set page by page from the Pages list, and stay empty until you override them.

| **Set with**                        | **Controls**                                        |
| ----------------------------------- | --------------------------------------------------- |
| The Site metadata macro on the page | SEO title, description and slug for that page       |
| The Page metadata side panel        | The same values, without adding a macro to the body |
| The site description                | The fallback used where a page sets nothing         |

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## Built automatically

* Sitemaps, rewritten on promote to the live address or your custom domain.
* A permissive robots.txt on production; a disallow-all one on staging.
* A Markdown twin of every page, and per-page JSON.
* llms.txt, llms-full.txt and mcp.json, so AI tools can read the site.
* A social sharing image per page, falling back to the site default cover image.

ℹ️

**None of the AI-facing files can be turned off.** If that matters for your site, it is worth knowing before you publish.

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## A few things worth knowing

* Changing SEO settings is a page change, so it needs an Update and Promote to reach the live site.
* Staging is never indexed, by design.
* The site description doubles as the default social preview text.

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## Related

[Macros on a published siteWhat renders.](https://help.gocapable.com/sites/macros-on-a-published-site.html)

[Update and promotePublishing the change.](https://help.gocapable.com/sites/update-and-promote.html)

[ReferenceEverything that is built.](https://help.gocapable.com/sites/reference.html)

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_Findable by people, readable by machines._