# Inappropriate language

### Rule

Avoid profanity, insults, or disparaging expressions. Use professional, respectful language across titles, body text, comments, and examples.

### Why it matters

Maintains brand reputation; profanity harms credibility. Professional tone improves trust, collaboration, and external shareability.

![Screenshot 2026-05-19 at 07.16.40.png](https://help.gocapable.com/images/1c71c5c5-bf1a-4ff8-9923-c6a43d686aa6.webp)