# Social Listening

### Who can benefit from this use case?

* Marketing Manager

### Goals:

* Understand user’s needs for education & knowledge
* Plan new content for popular searches with few relevant hits
* Find ongoing conversations

### How to implement it:

1. Navigate to the instance-level report
2. Select a relatively recent timespan, like last month or last quarter
3. Find the pages with most comments
4. Read and audit the comments