Social Listening

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#Who can benefit from this use case?

  • Marketing Manager

#Goals:

  • Understand user’s needs for education & knowledge

  • Plan new content for popular searches with few relevant hits

  • Find ongoing conversations

#How to implement it:

  1. Navigate to the instance-level report

  2. Select a relatively recent timespan, like last month or last quarter

  3. Find the pages with most comments

  4. Read and audit the comments