# Optimize User Journeys

### Who benefits from this use case?

* HR Manager
* IT Support Manager
* Marketing Manager

### **Goals**

Identifying pages with higher than expected bounce rates can help in very different scenarios:

* Design frictionless product education
* Create engaging employee onboardings
* Improve self-service knowledge bases and deflect ticket creation

### How to implement it

1. Navigate to the space that needs to be analyzed
2. Trigger the space-level report
3. Adjust the timespan to last quarter or last year
4. Don’t forget to compare the results with industry benchmarks and use common sense. For example: if an article contains everything there is to know about a certain topic and needs no links to additional pages, a high bounce rate is perfectly healthy.
5. Once in context, consider additional actions, like:

  1. including instructional CTAs to guide the user to keep reading,
  2. adding additional links, or
  3. optimizing the space structure.