# Business model canvas

The canvas exists to get a whole business model onto one page, and it works. What usually breaks it is that the filled-in version ends up as a picture nobody can change.

Drawn here, it stays editable, and each block can link out to the evidence behind it.

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## When to reach for one

* Early business or product planning.
* Explaining an existing business to a new team.
* Comparing model options side by side.

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## How to draw it in Capable

| **Route**  | **Use when**                                   |
| ---------- | ---------------------------------------------- |
| draw.io    | The nine-block layout, reusable as a template. |
| Excalidraw | Workshop versions with sticky notes.           |

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## The nine blocks

| **Block**              | **The question**                   |
| ---------------------- | ---------------------------------- |
| Customer segments      | Who are we serving?                |
| Value propositions     | What problem do we solve for them? |
| Channels               | How do they find and buy it?       |
| Customer relationships | What relationship do they expect?  |
| Revenue streams        | What will they pay for, and how?   |
| Key resources          | What must we have?                 |
| Key activities         | What must we do?                   |
| Key partners           | Who do we rely on?                 |
| Cost structure         | What does all of this cost?        |

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## A few things that catch people out

* Start with customer segments and value propositions. Everything else follows from those two.
* Link blocks to evidence. A canvas of assertions is a canvas of guesses.
* Keep one canvas per segment if the segments differ meaningfully.

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## Related

[Organisation chartReporting lines that are current, for once.](https://help.gocapable.com/diagrams/organisation-chart.html)

[Customer journey mapStages, touchpoints and how it feels.](https://help.gocapable.com/diagrams/customer-journey-map.html)

[ExamplesWorking diagrams you can copy.](https://help.gocapable.com/diagrams/examples.html)

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_Editable during the meeting beats pretty afterwards._